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ADVERTISING PRODUCTS - ONLINE MEDIA - INTERNET YELLOW PAGES

Google

Google Ad Words - top positions among Google and partner sites.
 
Google Ad Sense - post Google Ads on your site and earn cash.

Yahoo

Sponsored Search - Sponsor Categories/Headings
Content Match - Match on keyword searches by content
Directory Submit - Express Submission
Search Submit - Mix of Paid Inclusion and Pay Per Click
Local Enhanced Listings for Local Search
YAHOO GOOGLE MSN ASK JEEVES

Entire Web

Your URL(s) will be added to Entire Web's search index within 2 business days.
Your URL(s) will be refreshed every 2 business days for a 12 month period.
The Entire Web Network provides over 100 Million searches per month.


INTERNET YELLOW PAGE LISTINGS

Works just like the PRINT YELLOW PAGES only without the paper and its easier to find exactly what you are looking for through advanced search capabilities. Over the last 18 months, several of the former "Baby Bells" have consolidated operations to leave the BIG 2 Internet Yellow Page publishers. To be sure, each major search engine either has its own yellow page product (Yahoo) or secures listings from one of the major players This market will continue to grow over the next few years, and evolve with, and even partner with the big destination sites such as Google , MSN and Yahoo.

YELLOWPAGES.COM had 731 million searches performed on its site in 2005. The average monthly average searches were just under 60 million. They are well on pace to beat their 2005 pace with YTD searches of a little more than 180 million or around 61 million average monthly.

SUPERPAGES.COM had 688 million searches performed on its site in 2005. The average monthly average searches were just under 60 million. They are well on pace to beat their 2005 pace with YTD  searches of a little more than 186 million, or around 57 million average each month. But this data doesn't account for any of the pay per click advertisers data.

These 2 are the largest and fastest growing IYP publishers and have a strong market share due to the parent companies having such a huge footprint in the print directories all these years and also take advantage of the broadband and ISP networks and services to deliver their listings to your PC or your cell phone. With the searches they are claiming to get that will be over 1.4 BILLION Internet searches done on these 2 sites themselves, and that's not counting the smaller state and regional yellow page publishers listings or PPC searches.

Most of the publishers allow a free listing (shows up after paid listings) to businesses with the option to move into the paid advertisers sections for a very minimal cost. Business profiles are often free with the purchase of any other type of media, print or electronic.
 


AUDITING AND TRACKING SERVICE

Are you sure about the clicks the publishers are reporting? Having worked for an ad agency all these years as a media buyer and interactive media consultant I have seen some very contrary reporting than what the actual counts are.

By using a third-party tracking program with special tracking URL's it's relatively inexpensive to keep tabs on your ads and make sure the publishers are not blanket charging you for clicks that aren't yours or even worse, fraudulent clicks.

Best of all it gives you the data to determine your ad's effectiveness and sales conversions.

We offer tracking services for all your types of advertising. For a nominal fee of $10/URL per year, we will provide you with real time reporting of all the hits to your advertising 24 hours a day, 7 days a week. You will have your own secure login to your reporting system and can choose from many parameters to view and analyze your data. You can even download the data to a spreadsheet in just 2 clicks so you can keep archives of weekly, monthly or annual reports. When the campaign is finished, we can review the data with you to determine your ROI for each ad campaign type.

For our Search Engine Optimization and Registration clients, we provide monthly ranking reports, to show you the progress and standings of your rankings on the top 20 web sites used today. These reports will show you exactly where your listing ranks under the keywords / phrases that you are targeting. Don't sit around wondering if your ads are effective, see for yourself, any time of the day or night via your own customized report pages, that are easy to read and understand, even for the non-technical folks out there.
 

 

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