Works just like the PRINT YELLOW PAGES only without the paper and its easier to find exactly what you are looking for through advanced search capabilities. Over the last 18 months, several of the former "Baby Bells" have consolidated operations to leave the BIG 2 Internet Yellow Page publishers. To be sure, each major search engine either has its own yellow page product (Yahoo) or secures listings from one of the major players (MSN currently uses Superpages.com listings. This market will continue to grow over the next few years, and evolve with, and even partner with the big destination sites such as Google , MSN and Yahoo.

SUPERPAGES.COM had 688 million searches performed on its site in 2005. The average monthly average searches were just under 60 million. They are well on pace to beat their 2005 pace with YTD  searches of a little more than 186 million, or around 57 million average each month. But this data doesn't account for any of the pay per click advertisers data.

These 2 are the largest and fastest growing IYP publishers and have a strong market share due to the parent companies having such a huge footprint in the print directories all these years and also take advantage of the broadband and ISP networks and services to deliver their listings to your PC or your cell phone. With the searches they are claiming to get that will be over 1.4 BILLION Internet searches done on these 2 sites themselves, and that's not counting the smaller state and regional yellow page publishers listings or PPC searches.

PAY PER CLICK - For businesses that need nationwide coverage or for virtual stores.

STATE BUYS - Listings show up in every city for that state, an affordable way to branch out of your local area. Purchase multiple states at a discount and provide your business a regional presence. Prices will vary among the State Buy prices, depending on population. Suffice it to say a State Buy in California will cost a lot more than a State Buy in Vermont.
($2000 - $15,000 per state)

METRO OR COUNTY BUYS - Listings show up in the county or metro areas that can spread out the exposure to multiple cities or counties, without having to buy the higher priced STATE BUY

CITY SPECIFIC BUYS - Listings show up in the particular city or cities you wish to place ads in. Very targeted and perfect for the "local" business owner because the reasonable price and "local branding".
 

By using a third-party tracking program with special tracking URL's it's relatively inexpensive to keep tabs on your ads and make sure the publishers are not blanket charging you for clicks that aren't yours or even worse, fraudulent clicks.

Best of all it gives you the data to determine your ad's effectiveness and sales conversions.

We offer tracking services for all your types of advertising. For a nominal fee of $15/URL  we will provide you with real time reporting of all the hits to your advertising 24 hours a day, 7 days a week. You will have your own secure login to your reporting system and can choose from many parameters to view and analyze your data. You can even download the data to a spreadsheet in just 2 clicks so you can keep archives of weekly, monthly or annual reports. When the campaign is finished, we can review the data with you to determine your ROI for each ad campaign type.

For our Search Engine Optimization and Registration clients, we provide monthly ranking reports, to show you the progress and standings of your rankings on the top 30 web sites used today. These reports will show you exactly where your listing ranks under the keywords / phrases that you are targeting.

Don't sit around wondering if your ads are effective, see for yourself, any time of the day or night in your own customized report server area. Know exactly what ads received how many hits and where those came from